At present, the traditional retail industry is facing changes in consumer shopping channels, coupled with science and technology, especially smart phones on the lifestyle changes have a profound impact on consumption, which is particularly hit by the department store and apparel industry.

(NYSE: KSS) Kohl Company, Nstec Corp. (NYSE: JWN), North America’s top five department store Macy’s Inc. (NYSE: M) Macy’s, Kohl’s Corp., Shares of Macy’s Inc. Macy’s fell 18% on Thursday, while JC Penney Co. Inc. lowered its share price, according to the Penny’s department store (NYSE: JCP) Historical low.

The downturn in the department store and apparel industry is mainly due to the severe decline in the flow of traditional retail channels, while the consumer demand for clothing is also reduced, in addition, the traditional pricing model and the competition of electricity providers to develop a consumer non-discount consumption Of the habit, leading to the recent US apparel industry bankruptcy army growing.

In the past two years, teenage apparel retailers such as Wet Seal Inc., Aeropostale Inc., American Apparel LLC, Rue 21 Inc. have gone bankrupt, with Wet Seal Inc. and American Apparel LLC both bankrupt in short term, Retail industry BCBG MazAzria Group LLC, Limited Stores LLC and so on in this year filed for bankruptcy, is currently waiting for asset auction.

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