On May 8, the company said in a statement on its Web site that its goal is to create a more diversified portfolio of brands. In addition Coach also noted that Kate Spade “truly unique and differentiated brand positioning”, and its 80 after 90 in the strong attraction. The deal is likely to have a great impact on the Chinese market.

Coach CEO Victor Luis in a statement expressed the company in the rest of the world operating retail stores and brands in the foreign market experience, and said it will fully tap the Kate Spade’s international expansion potential.

Kate Spade’s chief executive officer, Craig A. Levitt, also saw the benefits of being acquired by Coach. “We look forward to working with Coach’s leadership team to continue to innovate with their business expertise and build long-term loyalty to our customers, and we look forward to expanding our product categories and entering the region to drive growth,” he said.

In recent years, Coach and Kate Spade have paid great attention to sales in China. As early as 1998, Coach was one of the first luxury brands to enter China, which was adopted by regional and local distributors. In 2009, according to the SEC filing, Coach acquired retail stores that were managed by local distributors in Hong Kong, Macau and mainland China.

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